How To Target On Youtube?
YouTube is the second most visited website in the world, it receives 14.3 billion visits per month – more than Facebook, Wikipedia, Amazon, and Instagram. In the US, 62% of global consumers say they use YouTube (Statista, 2021). YouTube one of the best media platforms to reach a new audience when advertising your business, and Audionaut is and the best way to target your content on YouTube. Audionaut’s AI technology will make your marketing more effective by analyzing videos, channels, and playlists. By identifying whenever a creator mentions your product or brand, Audionaut allows you to create target specific groups for ad placement. You can target your ads more effectively, and ensure that they are being seen by the people who are most likely to be interested in your product.
If you’re ready to start targeting and reaching new audiences through Audionaut, we’ve cultivated a quick-and-easy guide to starting analyzing, exploring, and targeting content.
1. Log in to your Audionaut Dashboard
In order to get started, you’ll need to log in to your account. If you don’t have an account yet, you can create one at this link. Once you’re logged in, the first thing you’ll see is the Summary Statistics page. This page will be empty if you haven’t ingested any audio yet.
2. Survey Youtube videos
Search on Youtube for channels, playlists, or videos in which your brand or product could be mentioned.
3. Ingest some channels and influencers’ URLs to the Explore Service
To start analyzing audio, go to Explorer in the menu and click on Audio Sources. Then, use the [+] button to start adding channels, playlists, or videos.
Audionaut will start analyzing the audio and you will be able to see all the audio that you have added in Audio Sources.
4. Create target groups
When creating a target group in Audionaut, the first step is to go to the Target, then to the Groups, In the Groups Page, click on [ Add Group ] and enter a name that relates to all the videos (media) that will be in this group. Finally, click on [ Add ] to save the group. Creating groups is a simple way to organize your videos and make sure that you are able to find them when you need them.
5. Use the QA system to target answers
The Q&A AI system is designed to help you find specific answers and get the popular answers to what people are saying. To use it, just type a question in the search bar and hit enter. The system will then return a list of relevant questions and answers. You can also do standard searches to find more targets.
6. Add media to the target groups
Now that you’ve completed your search, it’s time to add your results to a group. To do this, click the [ Target ] button and select the desired group and add a target name and lastly click on [ Add ] button.
You have successfully added your results to a group.
7. Create behaviors to match media with your conditionss
By building your conditions with the behavior blocks, you can easily find videos that match those conditions to identify potential advertising opportunities.
Try it out for yourself to find potential ad placements!
8. Get recommendations from your database
The recommendations feature is a powerful feature of Audionaut that lets you search the entire world for conversations that match your targeting criteria. To do this, first, open the target group. Then, click the [ Get Recommendations ] button. That button searches the master database for media which contain the same content as your target group. It returns a response containing up to 50 videos that contain similar contents to your targets.
9. Create a google ads video Campaign
Now that you’re logged into your account, it’s time to create a new campaign. Click on [ All campaigns ] in the menu, and then click on the [+] icon. This will take you to a window where you’ll need to select a campaign type. Click on [ Video ] and you’ll be taken to a new page. On this page, you’ll need to select a single goal that corresponds to the main thing you want your campaign to achieve for your business. Once you’ve done that, you can configure your campaign name, budget, start and end dates, and other details.
10. Got to placements and copy target group and recommendations
Next, use the search bar to find your marketing video. Or, if you haven’t yet uploaded your video, upload it on YouTube. Once your video appears, select it by clicking on it. Got to placements and copy target group and recommendations
By targeting your content on YouTube, you can reach a larger audience and increase your exposure rate significantly!
So what are you waiting for? Start targeting today! If you’re looking to reach a new audience on YouTube, Audionaut is the best way to do it.