How to Target Content on Youtube Using AI?
Digital and social media have truly transformed the way we communicate and reach our audiences. These days everything is instant at the touch of a button or tap or a screen, and marketing and advertising have had to keep up with that shift. Hence, there has been a major evolution in the way we market to target audiences.
What is audience targeting in social media?
A social media target audience is defined as a specific group of people you want to reach through your social media platforms. These are people who would be most likely to interact and engage with your content and be interested in your product or service.
Targeting refers to the ability to choose who your social media ads are shown to. Your target is developed based on specific demographics and behaviors, such as age, language, sex or gender, interests, stage of life, location, spending power and patterns, and sometimes even race.
If you are targeting other businesses (B2B), you may also consider the size of the business and who has the buying power in the business.
Why is targeting important in advertising?
In traditional media, targeting was less specific. You would design a billboard or flyer, or shoot a TV ad and put it in areas you believe your target audience would see it. Then, you would hope that the CTA would inspire leads.
With social media marketing, you are able to be very detailed with your target audience. Social and digital media utilizes AI technology to target people based on the parameters you set for your ads. Additionally, because of the specificity of digital ads, you are able to run reports that show your exact ROI (return on investment).
Targeted ads can be done on a variety of platforms, include YouTube.
How to target content on YouTube?
If you are running a video campaign, you want to ensure that your money is being spent wisely and that you are reaching your intended audience. This is where targeting with YouTube video campaigns comes in.
In order to target with video campaigns, you will need to know the two types of targeting methods available.
1. Audience targeting methods – This includes setting up audiences that cover your:
Demographic groups – age, gender, parental status, household income.
Affinity segments – people who are interested in specific, relevant topics.
Custom affinity segments – this is more tailored to your brands, for example, instead of just “food” a vegan restaurant may want to reach “vegans” or “vegetarians” instead.
Life events – These are based on purchase behavior for milestones, like a wedding or graduation.
In-market segments – These refer to people who are researching or buying products or services that you offer.
Custom segments – This allows you to target users based on their recent searches on google.
Your data segments – Google allows you to reach more viewers by showing your ads to targets across all Google video partners. This is based on their past interactions with your videos, video ads, or YouTube channel.
Customer Match -This uses your online and offline data to re-target and re-engage with your customers across YouTube and Google video partners.
Similar segments – This targeting feature allows you to expand the reach of your best-performing audiences, by targeting new users with similar characteristics.
2. Content Targeting methods – This lets you define where your ads will appear
Placements – You can choose for your ads to show up on target channels, videos, apps, websites, or placements within websites. These may be in the form of YouTube channels, YouTube videos, websites within the Google Display Network, and apps on the Google Display Network.
Topics – You are able to target a wide range of videos by targeting specific topics you select.
Keywords – Your video can show based on specific keyword phrases that are in a related YouTube video, channel, or website your audience is interested in.
Devices – You can even target specific devices that users are viewing content from, including computers, smartphones, mobile devices, smart TVs, or TV devices like the Chromecast.
There are also additional tools you can use to help you develop your targets, such as our AI audio platform. By capturing audio from based audio platforms, we are able to help you to target audiences based on what they are thinking.
Audionaut can help make your marketing more effective with our Audio AI technology by analyzing videos, channels, playlists and creating groups to target and placing ads whenever a creator mentions your product or brand. This will helps you to target your ads more effectively and ensure that they are being seen by the people who are most likely to be interested in your product.
If you’re ready to start targeting and reaching new audiences through Audionaut, we’ve cultivated a quick-and-easy guide to starting analyzing, exploring, and targeting content.
1. Log in to your Audionaut Dashboard
In order to get started, you’ll need to log in to your account. If you don’t have an account yet, you can create one at this link. Once you’re logged in, the first thing you’ll see is the Summary Statistics page. This page will be empty if you haven’t ingested any audio yet.
2. Survey Youtube videos
Search for channels, playlists, or videos in which your brand or product could be mentioned
3. Ingest some channels and influencers’ URLs to the Explore Service
To start analyzing audio, go to Explorer in the menu and click on Audio Sources. Then, use the [+] button to start adding channels, playlists, or videos.
Audionaut will start analyzing the audio and you will be able to see all the audio that you have added in Audio Sources.
4. Create target groups
When creating a target group in Audionaut, the first step is to go to the Target, then to “Groups”, on the Groups Page, click on [ Add Group ] and enter a name that relates to all the videos (media) that will be in this group. Finally, click on [ Add ] to save the group. Creating groups is a simple way to organize your videos and make sure that you are able to find them when you need them.
5. Use the QA system to target answers
The Q&A AI system is designed to help you find specific answers and get the popular answers to what people are saying. To use it, just type a question in the search bar and hit enter. The system will then return a list of relevant questions and answers. You can also do standard searches to find more targets.
6. Add media to the target groups
Now that you’ve completed your search, it’s time to add your results to a group. To do this, click the [ Target ] button and select the desired group and add a target name and lastly click on [ Add ] button.
You have successfully added your results to a group.
7. Create behaviors to match media with your conditionss
By building your conditions with the behavior blocks, you can easily find videos that match those conditions to identify potential advertising opportunities.
Try it out for yourself to find potential ad placements!
8. Get recommendations from your database
The recommendations feature is a powerful feature of Audionaut that lets you search the entire world for conversations that match your targeting criteria. To do this, first, open the target group. Then, click the [ Get Recommendations ] button. That button searches the master database for media which contain the same content as your target group. It returns a response containing up to 50 videos that contain similar contents to your targets.
9. Create a google ads video Campaign
Now that you’re logged into your account, it’s time to create a new campaign. Click on [ All campaigns ] in the menu, and then click on the [+] icon. This will take you to a window where you’ll need to select a campaign type. Click on [ Video ] and you’ll be taken to a new page. On this page, you’ll need to select a single goal that corresponds to the main thing you want your campaign to achieve for your business. Once you’ve done that, you can configure your campaign name, budget, start and end dates, and other details.
10. Got to placements and copy target group and recommendations
Next, use the search bar to find your marketing video. Or, if you haven’t yet uploaded your video, upload it on YouTube. Once your video appears, select it by clicking on it. Go to placements and paste the medias ID from the target groups and recommendations. And there you have it! All the information necessary to start reaching out and connecting with potential customers.
By targeting your content on YouTube, you can reach a larger audience and increase your exposure rate significantly! So what are you waiting for? Start targeting today! If you’re looking to reach a new audience on YouTube, Audionaut is the best way to do it.
Ready to take your social and digital media marketing to the next level? Book a demo today!