How to Find Your Target Audience on Tiktok Using AI?

TikTok App Logo - Target Audience on Tiktok

With over 1 billion videos watched every day, TikTok is the 6th most popular social media platform in the world. Advertisers may reach 885 million users aged 18 and above (Demandsage, 2022). TikTok offers businesses a tremendous opportunity to reach new audiences and Audionaut will help you make sure that you message is being seen by the correct people.

Audionaut is an Audio AI technology that can help you target your ads more effectively. Whenever a creator mentions your products or brand on videos, and hashtags of TikTok, Audionaut will detect it and this way, you can place ads on these videos more effectively, and as a result, you can be confident that your ads are being seen by people who are already interested in what you have to offer. Audionaut can help you reach a wider audience on TikTok and promote your brand more effectively.

There’s no doubt that audio and video are becoming increasingly important in today’s world, you need to be able to identify new target opportunities and markets for your product or service through these channels. And with Audionaut’s step-by-step guide, it’s never been easier to get started. So what are you waiting for? Follow these simple steps and start reaching new audiences today.

1. Log in to your Audionaut Dashboard

In order to get started, you’ll need to log in to your account. If you don’t have an account yet, you can create one at this link. Once you’re logged in, the first thing you’ll see is the Summary Statistics page. This page will be empty if you haven’t ingested any audio yet.

Audionaut Dashboard

2. Survey TikTok videos and hashtags.

Search on TikTok for channels, playlists, or videos in which your brand or product could be mentioned.

Survey TikTok videos and hashtags

3. Ingest some hashtags and video URLs in the Explore service

To start analyzing audio, go to Explorer in the menu and click on Audio Sources. Then, use the [+] button to start adding channels, playlists, or videos.

Audionaut Dashboard - Audio Sources

Audionaut will start analyzing the audio and you will be able to see all the audio that you have added in Audio Sources.

Tiktok list

4. Create target groups

When creating a target group in Audionaut, the first step is to go to the Target, then to the Groups, In the Groups Page, click on [ Add Group ] and enter a name that relates to all the videos (media) that will be in this group. Finally, click on [ Add ] to save the group. Creating groups is a simple way to organize your videos and make sure that you are able to find them when you need them.

Audionaut-Dashboard-Target-Groups

5. Use the QA system to target answers

The Q&A AI system is designed to help you find specific answers and get the popular answers to what people are saying. To use it, just type a question in the search bar and hit enter. The system will then return a list of relevant questions and answers. You can also do standard searches to find more targets.

QA Results-Tiktok Hashtags

6. Add media to the target groups

Now that you’ve completed your search, it’s time to add your results to a group. To do this, click the [ Target ] button and select the desired group and add a target name and lastly click on [ Add ] button.

You have successfully added your results to a group.

add to a target group

7. Create behaviors to match media with your conditionss

By building your conditions with the behavior blocks, you can easily find videos that match those conditions to identify potential advertising opportunities.

Try it out for yourself to find potential ad placements!

Behavior Example

8. Get recommendations from your database

The recommendations feature is a powerful feature of Audionaut that lets you search the entire world for conversations that match your targeting criteria. To do this, first, open the target group. Then, click the “Get Recommendations” button. That button searches the master database for media that contain the same content as your target group. It returns a response containing up to 50 hashtags and videos that contain similar content to your targets.

Target Groups

9. Create a Tiktok ads Campaign

Make sure you have an account in TikTok Ads Manager, if you don’t have one you can still create it via this Link. Access your TikTok Ads Manager account and go to the “campaign” menu option and click on the “Create new” button. Configure the campaign according to your objectives and preferences

Tiktok ads Campaign

10. Go to Interests & Behaviors and add the hashtags

Once you have finished configuring the “Advertising objective” section, click on the “Continue” button and in the menu on “targeting” in the “Interests & Behaviors” section in the last option on “People who’ve watched videos with the following hashtags” add the hashtags that you discover on Audionaut. That’s all! You will be ready to start reaching out to people interested in what your product or service has to offer them.

Hashtags are a way to categorize content so that it can easily find what they’re most interested in. Use them wisely and reach your ideal audience by knowing which hashtags to target, Audionaut will help you to choose the right ones based on what its audience is saying!

Interests & Behaviors

If you’re looking for a way to reach a new audience and advertise your business, TikTok is definitely worth considering.

And with Audionaut, you can make sure that your ads are getting in front of the right people.

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